Gresini Racing Renews Valuable Partnership With Berner
The 2016 season sees the renewal of the partnership between BERNER, a leading brand in Europe in the business of small parts, consumables and professional tools for the craft, industry and Automotive market, and Gresini Racing.
Berner will continue to be Official Sponsor of the Aprilia Racing Team Gresini in the MotoGP World Championship: the team will also use the Berner equipment, both during the race weekends, in order to quickly perform any work on the bikes in the garage, both in the Faenza racing department. The renewal of the collaboration thus ensures the follow up of a strong partnership, which began thirteen years ago, in 2003.
This year, especially, the collaboration includes the development of other types of synergies: the special contest “A Champion’s day”, launched last February on www.berner.it, allowed some Berner customers to visit the Gresini Racing headquarters in Faenza and meet the team manager Fausto Gresini. “Visiting the headquarters of the Gresini Racing team was a unique experience! – said one of the winners – Fausto Gresini welcomed us with great enthusiasm and was very helpful in answering all our questions, making us understand many things about this world that you can hardly guess from the outside, even telling us many interesting facts connected with his history of rider and successful team manager. It was also interesting to see the work that is done behind the scenes of one of the most professional teams in MotoGP”.
THE BERNER GROUP
The Berner Group is a European leader in the commerce of small parts, consumables and professional tools for use in the craft, industry and automotive market. Berner Italia is driven by the passion and expertise of over 800 salesmen throughout the country and 250 employees based in Verona.
The strength is the absolute customer orientation. Being a Berner customer means being part of a group that puts at the center of its business the customer requirements. The search for new solutions and new products is the commitment that Berner employees daily carry out with passion to satisfy their customers with reliability and competence.
In addition, through a modern and continuously updated web platform, all customers have the opportunity to easily purchase 24 hours a day.
The entire catalog is available for in-depth knowledge of the products, their features and application areas. You can download all the data sheets from www.berner.it.
LUCA PORRINI (Berner Italia Automotive Commercial Director)
“We are delighted to be able to give continuity to a successful partnership: with Gresini Racing we share values such as enthusiasm, propensity for innovation, attention to detail and the research of a continuous improvement. We are proud to support the team both during the race weekends both in equipping the Faenza racing department with our equipment. This is also an extremely strategic partnership in order to develop marketing activities that involve our customers and our sales network. The contest ‘A Champion’s day’ is an example of the excellent results of this collaboration: for the first time, some of our customers have in fact had the opportunity to visit the Gresini Racing headquarters and to meet Fausto Gresini”.
FAUSTO GRESINI
“Berner is an extremely important partner, with which we have been collaborating since 2003. I’m therefore grateful for the trust that Berner continues to put in our projects, and also for their valuable support from various points of view, not least the supply of high quality products that represent a fundamental support for our work. It was really exciting to meet the winners of the competition: I met competent people with a great passion and it was a pleasure to answer their questions, aimed at learning more about the world of MotoGP. For us, this represents a further boost to try our best, always!”.
